Why are some tables at a job fair always crowded with job seekers, while others rarely attract anyone? It's all about what you bring to the table. Here are 5 must-haves for your next job fair.
1. Signage
No one will stop at your table if they don't know who you are and what you stand for. Invest in some good signage that is both durable and eye-catching. Large, professionally mounted posters advertise who you are. Bring along a few easels or stands to hold them. Also, order a table cover or skirt with your company's name, logo, and phone number.
2. Leave-behinds
Even if it's just a simple one-page flyer, have something for job seekers to take with them when they leave your table. The flyers should include your contact information, open positions with qualifications, and brief information about what makes your company different.
3. Sign-up Sheets
Capturing email addresses and phone numbers is crucial at any job fair. Ask job seekers to provide their name, contact information, and even what kind of job they're seeking. After you get these details, be sure to follow up quickly (within the next day or two) with an email - and keep in touch long after the job fair ends.
4. A Contest
Instead of sign-up sheets, ask attendees to guess the number of gumballs in a jar. Or display a money tree with 20 or 30 one-dollar bills on it and draw the winner at the end of the day. (Make a small sign explaining the contest.) The goal is to gather entries: Ask for names, addresses, phone numbers, and emails. Place a simple disclaimer on the entries stating that by entering the contest, they agree to be contacted. Now you can build your database and start targeting job-seekers directly and inexpensively with emails and texts about job openings.
5. Business Cards
Job fairs are hectic events, and attendees will often bounce from table to table grabbing whatever information they can. Then, they go home and wade through everything they collected. That's when they'll see your business card. Sign your cards, circle your phone number, or stamp "Now hiring" on the back to make your business card stand out.
Get these tips and more at ARARentalWorks and visit the ARA Job board to post your career opportunities!