A program focused on health and safety while operating in a new business environment.
Turning rental staff into rental professionals.
ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
ARA offers many opportunities to network and learn from your peers
ARA supports the equipment and event rental community through initiatives that serve the industry.
With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
Effectively managing your finances is crucial to the success of your rental business. Whether you’re new to the industry or a second or third generation owner, the right tools make all the difference. Understanding your business financials is key to your long-term success.
ARA has created tools to help you manage your business, measure your success and plan for the future.
Learn how to measure and improve your productivity, profitability, cash flow and financial position.
Access RentalU
For the Cash Flow E-Book, go through a three-step video-guided process to better understand cash flow management.
Enroll in this free course today!
Access in RentalU
Learn how much profit it takes to produce real returns on your investments and practice developing sales and expense management goals.
The time commitment varies ...
These financial resources are invaluable to rental business owners and managers ...