Learn and train your employees

Clean. Safe. Essential.

A program focused on health and safety while operating in a new business environment.

Learn
Learn and train your employees
ARA Certified Sales & Service

Turning rental staff into rental professionals.
Learn more
Resources
Resources for your business
Coverage Leader For The Rental Industry

ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
Learn more
Connect
Network with other members
Connect With Your Peers

ARA offers many opportunities to network and learn from your peers
Learn more
Get Involved
Be active within the industry
Supporting the Industry

ARA supports the equipment and event rental community through initiatives that serve the industry.
Learn more
Research
Proven research to guide your decisions
- ARA Rentalytics
- Rental Software Reviews
- Consumer Research
Knowledge Is Power

With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
Learn more
News
Award winning publications
- Rental Management
- Rental Pulse
- Regional Newsletters
Subscribe Today

Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
Learn more
Join
Login
Shop
Contact

ARA Certified Service Technician & ARA Certified Sales and Marketing

Turning rental staff into rental professionals.

Critical knowledge for the equipment rental industry

ARA Certified Service Technician and ARA Certified Sales and Marketing were created to train and develop your staff. The programs are meant for rental staff with the potential and desire to grow their industry knowledge. It is incredibly helpful for newer employees (6 months to a year) and serves experienced staff great reminders and new tips along the way. The programs are available for purchase through RentalU, they are self-paced and take about 20 hours to complete. Upon completion, your staff will earn a professional designation, ECP-ST (ARA Certified Service Technician) or their ECP-SM (ARA Certified Sales and Marketing).

Get Started Today

Learn more about each program below

ARA Certified Service Technician

Click here to learn more

ARA Certified Sales and Marketing

Click here to learn more

Frequently asked questions

Who should take this program?
ARA Certified Service Technician and ARA Certified Sales ...

ARA Certified Service Technician and ARA Certified Sales and Marketing are meant for rental staff with the potential and desire to grow their industry knowledge. It is incredibly helpful for newer employees (6 months to a year) and serves experienced staff great reminders and new tips along the way.
How do I buy training?
Log on to RentalU ...

Log on to RentalU, select the ARA Certified programs button. Find the course you’re looking to purchase and complete the checkout process. You do not need a PayPal account to complete the transaction.
How much does it cost?
The cost is $499 ...

The cost is $499. For more information about ARA Foundation Training Scholarships that could fund up to 50% of this training, click here.
What do I earn upon completing the program?
Upon completing the program ...

Upon completing the program you will earn the designation Equipment Certified Professional. Depending on your track you will earn ECP-ST (Service Technician) or ECP-SM (Sales and Marketing). You will also receive a digital marketing kit available for download and an ARA Certified swag box sent to your place of business.