Learn and train your employees

Clean. Safe. Essential.

A program focused on health and safety while operating in a new business environment.

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Learn and train your employees
ARA Certified Sales & Service

Turning rental staff into rental professionals.
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Resources
Resources for your business
Coverage Leader For The Rental Industry

ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
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Connect
Network with other members
Connect With Your Peers

ARA offers many opportunities to network and learn from your peers
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Get Involved
Be active within the industry
- ARA Foundation
Supporting the Industry

ARA supports the equipment and event rental community through initiatives that serve the industry.
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Research
Proven research to guide your decisions
- ARA Rentalytics
- Rental Software Reviews
- Consumer Research
- ARA Standard Equipment Taxonomy
Knowledge Is Power

With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
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News
Award winning publications
- Rental Management
- Rental Pulse
- Regional Newsletters
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Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
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ARA Certified Service Technician & ARA Certified Sales and Marketing

Turning rental staff into rental professionals.

Critical knowledge for the equipment rental industry

ARA Certified Service Technician and ARA Certified Sales and Marketing were created to train and develop your staff. The programs are meant for equipment rental staff with the potential and desire to grow their industry knowledge. It is incredibly helpful for newer employees (6 months to a year) and serves experienced staff great reminders and new tips along the way. The programs are available for purchase through RentalU, they are self-paced and take about 20 hours to complete. Upon completion, your staff will earn a professional designation, ECP-ST (ARA Certified Service Technician) or their ECP-SM (ARA Certified Sales and Marketing).

Interested in enrolling and taking advantage of our special group discounts? Contact our Education Department today by clicking the button below or by calling 309.277.4255.

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Learn more about each program below

ARA Certified Service Technician

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ARA Certified Sales and Marketing

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Frequently asked questions

Who should take this program?
ARA Certified Service Technician and ARA Certified Sales ...

ARA Certified Service Technician and ARA Certified Sales and Marketing are meant for equipment rental staff with the potential and desire to grow their industry knowledge. It is incredibly helpful for newer employees (6 months to a year) and serves experienced staff great reminders and new tips along the way.
How do I buy training?
Log on to RentalU ...

Log on to RentalU, select the ARA Certified programs button. Find the course you’re looking to purchase and complete the checkout process. You do not need a PayPal account to complete the transaction.
How much does it cost?
The cost is $499 ...

The cost is $499. For more information about ARA Foundation Training Scholarships that could fund up to 50% of this training, click here.
What do I earn upon completing the program?
Upon completing the program ...

Upon completing the program you will earn the designation Equipment Certified Professional. Depending on your track you will earn ECP-ST (Service Technician) or ECP-SM (Sales and Marketing). You will also receive a digital marketing kit available for download and an ARA Certified swag box sent to your place of business.