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Business resources for the equipment and event rental industry

Whether you are new to the equipment and event rental industry or have been managing an operation for years, you will need access to industry specific resources to assist you. ARA offers a variety of products and programs to help increase your efficiency and profits.

Legal assistance

In partnership with James Waite, Esq., ARA is proud to offer members up to two free hours of legal services for consultation, as well as a complimentary contract review once every two years.

James Waite and his associated attorneys and staff understand the unique legal issues that face the rental industry.

Schedule consultation

Phone skills training by Listenforce

ARA has partnered with Listenforce to offer members the following:

Secret shopper calls (up to 5 per location)
Call samples & coachable calls report
CLARC skills analysis
Educational & reference materials will be housed in RentalU LMS for easy member access
Analysis & training to be provided by Jeremiah Wilson or James Walker
After the initial training consultation, ARA Members will be eligible to receive an in-depth sales training at a discounted rate of 20%

HR assistance program

We are proud to offer free HR assistance through our partnership with Ogletree Deakins. Taking advantage of this collaboration will keep you up to date with rules and regulations in multiple facets of your business. Here’s what’s included:

Two 30-minute phone calls per year with an HR professional from Ogletree (Anything over 30 minutes will be billed directly to the member at 10% off regular rates).
Access a full library of webinars and FAQs from Ogletree professionals.
Two exclusive webinars per year specific to the ARA Membership base.
The latest HR news and updates throughout the year through Rental Management Magazine, ARA social media, and other outlets.

Please reach out to your ARA Account Specialist for more information at 800.334.2177.

Peer advisory groups

Peer advisory groups are a proven method for improving business practices. These groups are made up of 8 to 12 members, primarily owners of noncompeting rental stores of a similar size, volume, and inventory mix. By participating in peer advisory groups you will:

Review key performance indicators
Benchmark your company’s financial performance against rental industry data
Discuss common challenges and get advice from your peers

Please reach out to your ARA Account Specialist for more information at 800.334.2177.

Ready-to-Rent Tags

Streamline your equipment safety program and keep your service records current with a Ready-to-Rent Tag.

Choices include:

Three-color: White, green, and red perforated sections only
Four-color: Additional yellow perforated section for customer comments
Weather-resistant
Non or Pre-wired

Purchase now

Take full advantage of all ARA has to offer

Join ARA Login

In order to access this exclusive Ogletree content, you must be an ARA member and the company primary contact or web administrator, and will need to log in to the ARA Website.

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