Promote Your Business Using ARA's National Advertising Campaign

Hannah Thomsen 0 1313
ARA started its first national advertising campaign last year to promote rental to consumers, and now we want to help our members share these amazing commercials to promote their own businesses! Click here for examples of how members can share these videos on business social media pages, with customized text and photo examples. 

Behind the Scenes of a National Advertising Campaign

Debby Schaller 0 3988
Taking on a large-scale marketing campaign has many different facets. From choosing a location to selecting your target audience, picking the best production team, and even making sure your actress has a hair and makeup artist on site. Here’s a walkthrough of a behind-the-scenes look at filming a national advertising campaign resulting in a 30-second video spot.

Choosing the Best Marketing Tactics for Your Rental Audience

Hannah Thomsen 0 2533
Traditional vs. Digital – Ah, the beloved and quintessential marketing conversation businesses have when it comes to deciding the best way to engage with their audience. You want customers to know all about what your rental business has to offer, but it can be challenging to figure out how to get in front of their needs.

5 Ways to Engage with Your Rental Customers on Instagram

Chelsea Mentado 0 3239

They say pictures are worth a thousand words. In digital marketing, digital assets like photography and videography help brands market and tell their story. By showcasing your brand photos and videos on social media platforms like Instagram, you can better connect with your rental customers and build trust and loyalty over time.