ARA started its first national advertising campaign last year to promote rental to consumers, and now we want to help our members share these amazing commercials to promote their own businesses! Click here for examples of how members can share these videos on business social media pages, with customized text and photo examples. 

There is some value in looking at overarching generation attributes, and the rental industry has many things the “average” generation Zer would be attracted to. So why not use these elements to our advantage? Here are the top three things I believe rental companies can promote to attract more Gen Zers. 

Taking on a large-scale marketing campaign has many different facets. From choosing a location to selecting your target audience, picking the best production team, and even making sure your actress has a hair and makeup artist on site. Here’s a walkthrough of a behind-the-scenes look at filming a national advertising campaign resulting in a 30-second video spot.

Traditional vs. Digital – Ah, the beloved and quintessential marketing conversation businesses have when it comes to deciding the best way to engage with their audience. You want customers to know all about what your rental business has to offer, but it can be challenging to figure out how to get in front of their needs.