There is some value in looking at overarching generation attributes, and the rental industry has many things the “average” generation Zer would be attracted to. So why not use these elements to our advantage? Here are the top three things I believe rental companies can promote to attract more Gen Zers. 

The rental industry is proud to be a sustainable business model to help keep our environment as clean as possible. In many cases, the more sustainable product or service requires additional cost or investment. What makes equipment rental unique is that it has benefits reach beyond sustainability. Because it was designed with a holistic efficiency mindset, it benefits our environment and the bottom line for the professional contractor and DIY customer.  

There are so many benefits of belonging to ARA, and I'm working hard to bring my rental experience into the mix as we continue to improve what we have to offer. For me, rental is more than an industry, it’s the community I call home.