How to Be a Strong Female Leader in the Rental Industry

Debby Schaller 0 3617

For many women in this industry, rental is all they have known their entire life, serving as second and third-generation employees in a family business. Others have taken risks and started their own businesses, and many have joined the industry through manufacturers and suppliers rising through the corporate ranks. Read some key lessons I’ve learned from these inspirational women on how to become a strong female leader in the rental industry.

Behind the Scenes of a National Advertising Campaign

Debby Schaller 0 3928
Taking on a large-scale marketing campaign has many different facets. From choosing a location to selecting your target audience, picking the best production team, and even making sure your actress has a hair and makeup artist on site. Here’s a walkthrough of a behind-the-scenes look at filming a national advertising campaign resulting in a 30-second video spot.