The ARA Show™ At-A-Glance: What to Expect from this Year’s Speakers
Lauren Mau 4819
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The ARA Show™ At-A-Glance: What to Expect from this Year’s Speakers

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The ARA Show™ is back for another year in iconic Las Vegas and it is going to be nothing short of memorable! Everything about this event is meant to celebrate the rental industry, support our members, and offer all attendees opportunities to network with each other. After all, it’s been over a year, and we can’t wait to see you!  

No one’s rental operation is the same as it was when we left Orlando last February and we worked hard to make sure this year’s education acknowledges how things have changed. All speakers and panelists were purposefully chosen because their messages and expertise will provide real-life value to rental operators. We’ve categorized the education into different tracks so you can choose what fits your business needs best: Business Management, Leadership and Culture, Technology and HR, and the event track in partnership with MATRA.  

Here’s the breakdown: 

Business Management

This track of sessions will help you improve your operational efficiency, protect yourself from cybercrime, and develop a more effective sales and marketing strategy. I can’t say enough good things about our speakers and am so excited they are all joining us!  

Get a head start in RentalU with these resources: 

Essential Cybersecurity Business Practices 

Telephone Skills in the Rental Industry 

Digital Marketing Basics 

 

Leadership and Culture

If you find yourself struggling to motivate and communicate with your workforce – or even inspire yourself – the Leadership and Culture track is designed for you. The speakers in this group will bring a wealth of experience and knowledge to Vegas that will surely strike a chord.  

Get a head start in RentalU with these resources: 

3 Ways to Build a Culture of Saying Yes 

Change the Task, Not the Person 

How to Own and Create Culture 

 

Technology and HR

We created this track as a one-stop-shop to give you answers to all your financial, legal, and human resources questions. In addition, you’ll see panel discussions that are continuations from last fall’s inaugural RentalTech summit. 

Get a head start in RentalU with these resources: 

RentalTech Opening Session 

Employee Retention: How to Keep Top Talent 

Manage Your Risks - Contracts 

 

Event Track with MATRA

We’re proud to partner with Manufacturers and Tent Renters (MATRA) to offer event rental operators a day of education from industry veterans and experts. From adapting your tenting inventory to event safety in the modern age, you will not be disappointed by the presentations on this track.  

Get a head start in RentalU with these resources: 

Clean. Safe. Essential. 2021 

Tent Site Survey 

 

Our biggest goal for the 2021 Show Education is to provide you with actionable items and resources that you can take home to implement in your business. Benjamin Franklin said, “An investment in knowledge pays the best interest,” and I’m confident that registering for Sunday’s education will offer you a positive return on your investment.  

 

Visit www.ARAshow.org/Education to watch previews from our speakers and learn more about their individual presentations.   

 

Lauren Mau

Lauren Mau

Lauren Mau

Lauren Mau
Other posts by Lauren Mau

Lauren has worked at ARA for the last three years in a few different roles. She graduated from Bradley University with a bachelor’s degree in sports communication and Clemson University with a master’s degree in communication and technology. Her expertise is in digital user experience, communication, and data analytics. She loves being outside, golfing, hunting, and playing with her puppy, Dabo.

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