Finding and keeping quality employees has been a challenge for all rental operations. This is particularly true for smaller businesses because they haven’t been able to compete on the benefits front. Well, the American Rental Association (ARA) has helped level the playing field, thanks to its new customized health care option, which launched May 1.

This is what’s happening in the labor market: The game has changed in terms of retaining and attracting talent. Employers are paying more attention to the dynamics of the employee experience to reduce turnover and, in short, it’s a buyer’s market.

The American Rental Association (ARA) understands that attracting and retaining workers remains a top concern for equipment and event rental companies everywhere. That is why the association continues to invest in initiatives that aim to connect job seekers with rental career opportunities as well as provide resources that deliver onboarding tools for both new hires and personnel managers.

Employee recruitment and retention are a top concern in all industries and in all markets. In addition, the coronavirus (COVID-19) pandemic has had a significant impact on the workplace and on the mentality of employees. As a result, there is both a national decline in the number of people who want a job, and a shift in the type of work people want to do and where they want to work.