Digital Edition

Learn and train your employees

Clean. Safe. Essential.

A program focused on health and safety while operating in a new business environment.

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Learn and train your employees
ARA Certified Sales & Service

Turning rental staff into rental professionals.
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Resources
Resources for your business
Coverage Leader For The Rental Industry

ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
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Connect
Network with other members
Connect With Your Peers

ARA offers many opportunities to network and learn from your peers
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Get Involved
Be active within the industry
Supporting the Industry

ARA supports the equipment and event rental community through initiatives that serve the industry.
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Research
Proven research to guide your decisions
- ARA Rentalytics
- Rental Software Reviews
- Consumer Research
- ARA Standard Equipment Taxonomy
Knowledge Is Power

With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
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News
Award winning publications
- Rental Management
- Rental Pulse
- Regional Newsletters
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Read Rental Management Digital

Full of interactive links within stories, Rental Management digital allows you to stay up to date with our industry wherever you are.

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Outlook 2022 issue

Read about the American Rental Association’s updated revenue forecast for the equipment rental industry in the December 2022 Outlook issue. Plus, hear from industry leaders as they provide insight on trends and the outlook of rental in their segments and markets.

Current issue

Read the Safety Issue

Our industry prioritizes safety and risk management so Rental Management does the same. Our monthly Safety Issue includes Risky Business, tips and advice for creating a safety culture, and more.

Current issue Past issues

Digital Editions

Read Rental Management Digital

Outlook 2022 issue

Read the Safety Issue