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Learn and train your employees

Clean. Safe. Essential.

A program focused on health and safety while operating in a new business environment.

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Learn and train your employees
ARA Certified Sales & Service

Turning rental staff into rental professionals.
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Resources
Resources for your business
Coverage Leader For The Rental Industry

ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
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Connect
Network with other members
Connect With Your Peers

ARA offers many opportunities to network and learn from your peers
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Get Involved
Be active within the industry
Supporting the Industry

ARA supports the equipment and event rental community through initiatives that serve the industry.
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Research
Proven research to guide your decisions
- ARA Rentalytics
- Rental Software Reviews
- Consumer Research
- ARA Standard Equipment Taxonomy
Knowledge Is Power

With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
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News
Award winning publications
- Rental Management
- Rental Pulse
- Regional Newsletters
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Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
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