Jeanette Jennings had been a customer of Highland Rent All, Albuquerque, N.M., for many years while working at her husband’s generator rental, service and repair operation. She liked how she was treated when she went there and saw how much potential it had for growth.

HIRE22 — the Australian’s version of The ARA Show™ — was hosted by the Hire and Rental Industry Association (HRIA) on May 25-26, 2022, in Adelaide, Australia. The two-day show was packed with educational sessions, social events and keynote speakers, plus a trade show featuring 80 exhibitors. As those in the Australian equipment rental industry gathered for the annual event, Beth Hoff Blackmer, president, Aspen Rent-All, Basalt, Colo., attended for the first time. As a former American Rental Association (ARA) president and board chair, she was there to represent ARA and share how the association is working to advance the rental industry.

The special events industry was one of the first to embrace social media as a way to showcase spectacular weddings, corporate galas and events of all sizes,

Six-year-old Bryce Linton may be the son of just two event rental industry leaders but on Saturday, June 11, in a special celebration of his resiliency as he recovers from a recent bone marrow transplant, he was honored like a child of all in the community.