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Improving your image

Improving your image

Improving your image

How to make sure customers want to do business with your company

Casey Bowden / October 2021

My job is to evaluate equipment rental companies, whether for sale or to just improve their operations. When digging deeper into the operations of the company, I always ask the owner or manager, “Why do your customers deal with you vs. the competition?”

Finding rental potential in trade students

Finding rental potential in trade students

Finding rental potential in trade students

Recruitment partnership with local trade school is fruitful for equipment rental company

Brock Huffstutler / October 2021

Finding and recruiting skilled help has been a persistent challenge for companies in the equipment rental industry in recent years.

Rental operator comes through for Shop With a Cop

Rental operator comes through for Shop With a Cop

Rental operator comes through for Shop With a Cop

Brock Huffstutler / October 2021

Shop With a Cop programs, which pair police officers with underprivileged children for holiday shopping excursions, faced a grim Christmas in 2020. During the pandemic, such programs felt the belt-tightening of many donors who had slashed their benevolence budgets.

ARA Job Board supports workforce development efforts

ARA Job Board supports workforce development efforts

ARA Job Board supports workforce development efforts

Connie Lannan / October 2021

Since its launch in April, the American Rental Association (ARA) Job Board already has reached more than 40,000 unique users — employers and job seekers.

Turning to rental-specific software

Turning to rental-specific software

Turning to rental-specific software

Industry’s attitude toward technology has changed

Wayne Walley / October 2021

Providers of equipment and event rental-specific software have seen a distinct change in the mindset of their customers when it comes to technology.

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