There were seven people seated around the table: The CEO, the vice president, the chief financial officer (CFO), a special agent from the FBI, the company owner, a forensics technician and the company’s chief information security officer (CISO).

Wake up, coffee, shower, office, meeting, call, meeting, call, work, work, call, store, gas, home, dinner, walk, work, bed, repeat. Busy, exhausted, and less satisfying than the last.

Employees in a rental business and/or a manufacturer/supplier operation; immediate family members (spouse, daughter or son) of the rental business owner; and American Rental Association (ARA) student members pursuing a higher education program that supports a career in the equipment and event rental industry may apply for scholarships.

For most equipment rental operations, the pandemic fueled an uptick in demand during 2020 and 2021. That trend appears to be not only continuing but also gaining momentum in 2022.

Even before factoring in the potential positive impact of infrastructure spending, the American Rental Association (ARA) was forecasting a record year for equipment rental revenue in 2022. At the same time, event rental companies are expecting continued growth in revenues after taking a huge hit due to the impact of the coronavirus (COVID-19) in 2020.