Rob W. Pedersen, 37, vice president, A Tool Shed, Santa Cruz, Calif., is a member of the fourth generation of the family-owned-and-operated equipment rental company.

Alix Peña, CERP, 33, national business development and marketing manager, Arena Americas, Orlando, initially interviewed for an administrative job only to have the company’s vice president, who is now her boss, stop the interview and suggest she be in sales.

Bryan Peters, 36, president, AdvanceTrac Equipment, Dripping Springs, Texas, founded his company in late 2020 and first learned about the equipment rental industry first-hand by washing equipment for his family’s heavy equipment rental business when he was 14.

Samantha Ruttura, 34, president, Our Rental Pumps, Farmingdale, N.Y., comes from a family that has been involved in the construction industry for more than 100 years, but she decided to branch out and launched her own company specializing in concrete placing and equipment rental.

Courtney Tamuzza, 36, general manager, A Party Center, Fairfield, N.J., was working toward becoming a nurse in college, but also working at a rental company that she had joined when she was 17 and in high school.