The board of directors of Peak Event Services, Boston, has named Jennifer Gullins as president and CEO. She will succeed co-CEOs Bob Traina and Larry Green.
Gullins brings more than 20 years of industry experience to the role with a passion for customer centricity and keen focus on people and culture, the company says. Joining Peak Event Services in 2013, Gullins has held various leadership positions, most recently serving as senior vice president of sales and marketing where she oversaw the company’s commercial strategy. Throughout her tenure, Gullins has demonstrated her ability to manage multi-unit businesses and driving value to customers and shareholders. Her oversight was instrumental in navigating the company throughout the coronavirus (COVID-19) pandemic, the company says.
“I’m thrilled to be able to work alongside this dedicated team of professionals while we continue to stabilize the business during this post pandemic phase, and strategically position the company for continued growth and innovation,” Gullins says.
Co-CEOs Traina and Green will step down from their positions but will remain active in day-to-day operations and continue to serve on Peak’s board of directors. Traina will shift into the role of senior director of Inventory and Logistics – Tent Division, and Green will now serve as senior director of Inventory and Logistics – Core Division.
“It has been my pleasure working alongside Jennifer these past several years and I couldn’t be happier to have a successor with tenured experience in this industry,” Traina says.
“Knowing Jennifer for nearly 20 years, I have seen her path progress to where she now is the ideal candidate to lead Peak into its next chapter of success. Bob and I are thrilled to see her in this role,” Green says.