A message from your regional director
By Brock Huffstutler

A message from your regional director

Hello, American Rental Association (ARA) Region Six members. 

I have visited with many rental companies this winter, and the majority had a very profitable year in 2021. We are all still battling the staffing issue. For example, one company I spoke with normally operates with about 80 employees and they had only 35. Between the ARA Job Board, the consumer-facing national advertising campaign promoting rental and the scholarships available through the ARA Foundation, ARA is doing all it can to assist us.

The other challenge we all face heading into 2022 is the supply chain issue. All the manufacturers are doing their best to get us what we need but planning ahead is going to be the new norm for at least the foreseeable future.

Boosting the skills of your employees always is important. The ARA Foundation can help you achieve that and save you money, too, through its Employee Training Assistance Program. This program can pay for 50 percent of the costs associated with the types of training that will build your employees' skills and keep your operation competitive. ARA members may apply for up to $2,500 in assistance. Learn more by clicking here.

After 33 years in the rental industry, I have come to realize that every year we have challenges to deal with, whether it be theft rings, skyrocketing fuel prices, severe weather during tent season or governmental issues. We always get through it and come out stronger, and 2022 will be no different. We have a great association to support us and advocate on our behalf while we go about doing what we do best: running our businesses and renting our wares. 

I look forward to seeing many of you in 2022 and, as always, if there is anything that I can do for you, please reach out to me.

Doug Haas, ARA Region Six director
Crown Rental
Burnsville, Minn.

Brock Huffstutler

Brock HuffstutlerBrock Huffstutler

Brock Huffstutler is the regional news editor for Rental Management. He writes and edits articles for ARA’s In Your Region quarterly regional newsletters, Rental Management, Rental Pulse and other special projects. Outside of work, he enjoys biking and spending time at the few remaining vintage record stores in the region.

Other articles by Brock Huffstutler
Contact author

Contact author


Don’t miss the latest news from the equipment and event rental industry. Click here to subscribe to In Your Region. Also, be sure to sign up for a free subscription to Rental Pulse and Rental Management magazine.


An official publication of the American Rental Association.
Produced by Rental Management. Copyright © 2022 Rental Management all rights reserved