Business survival and revival highlights Florida spring seminar
By Brock Huffstutler

Business survival and revival highlights Florida spring seminar

The ARA of Florida helped members prepare for the post-pandemic uptick by hosting an online business management seminar in May delivered by highly recognized and well-received past speakers at The ARA Show™.

On Wednesday, May 12, “Act for Survival, Plan for Revival: Financial Strategies for an Unstable Economy” was presented by Barbara Nuss, CPA, and Steve Abercrombie from Profit Soup.

With ideas and scenarios built around boosting a business’s sales, staffing and cash flow position, Nuss and Abercrombie’s session was designed to place businesses on the path to financial success after the challenges of 2020. The pair touched on repaying debt and building cash reserves; building your “A” team; diversifying your customer base; and cultivating your relationship with your bank.

The strategies shared resonated with participants who were looking to move forward in 2021 and beyond by becoming more resourceful, nimble and innovative.

“The webinar was informative and the collaboration between both speakers was flawless. I am looking forward to part two in July,” says Carol Fontanez, rental manager, strategic sourcing and supply chain, Jamco, Sanford, Fla., and an ARA of Florida board member, referencing the planned follow-up session with Nuss and Abercrombie at the state chapter’s Summer Getaway event at Clearwater Beach, July 30-Aug. 1.

Brock Huffstutler

Brock HuffstutlerBrock Huffstutler

Brock Huffstutler is the regional news editor for Rental Management. He writes and edits articles for ARA’s In Your Region quarterly regional newsletters, Rental Management, Rental Pulse and other special projects. Outside of work, he enjoys biking and spending time at the few remaining vintage record stores in the region.

Other articles by Brock Huffstutler
Contact author

Contact author


Don’t miss the latest news from the equipment and event rental industry. Click here to subscribe to In Your Region. Also, be sure to sign up for a free subscription to Rental Pulse and Rental Management magazine.


An official publication of the American Rental Association.
Produced by Rental Management. Copyright © 2022 Rental Management all rights reserved