Blueprint Studios, with locations in Las Vegas, San Francisco and Napa Valley, Calif., joined the American Rental Association (ARA) in 2021 to gain more understanding and be actively involved in helping bring about solutions for the industry.
“We learned about the different committees and task forces that ARA offers and its fight for those in the rental industry from James Auerbach, [ARA’s vice president, event segment] who I used to work with at another rental company,” says Dominic Venn-Lever, general manager at Blueprint Studios.
“Joining created an opportunity to be part of the solutions that ARA is working toward and our unique understanding of the rental industry. It was fate for those things to come together. As the world comes back to life, any organization we are part of we want to be active members and participants. ARA has such a large plethora of rental organizations. It provides not only a unique opportunity from a strategic point of view but also an opportunity to have some really great conversations,” he says.
Their membership has already “given us the ability to see how the market has shifted,” adds Mircea Manea, principal, who founded Blueprint Studios 23 years ago.
“Through ARA’s coverage and articles, we have seen what is happening at the micro level in the marketplace. We always focus on what the next event is and sometimes we forget what is happening at the micro level. I think ARA helps show there is a pattern happening in the marketspace. What we learned is that rental is more than just a leasing concept of buying a product and using it several times. There is a main component that people are forgetting — that we have the ability to bring this green component and our products are not ending up in the trash. The rental component is bigger than a concept of using a product. It is about sharing in the marketspace and giving it a green component. We have that ability to reuse and repurpose and also add new elements every year and spread that cost with our partners,” Manea says.
Both Manea and Venn-Lever look forward to becoming more involved in ARA and being part of the association’s solutions for the industry.
Connie Lannan
Connie Lannan is special projects editor for Rental Management. She helps plan, coordinate, write and edit ARA’s quarterly regional newsletters, In Your Region. She also researches, writes and edits news and feature articles for Rental Management, Rental Pulse, supplements, special reports and other special projects. Outside of work, she loves to bake for others, go for walks with her husband and volunteer for her church and causes she believes in.
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