A message from your regional director
By Brock Huffstutler

A message from your regional director

Hello, American Rental Association (ARA) Region Eight members.

I’ll get right to it: Spring is here, and there are some really exciting new programs on tap for us right now and in the very near future from ARA.

After two years in the making, ARA released the ARA Certified programs in March. These are a series of certification programs covering essential training for mobile elevating work platforms (MEWPs) on both trainer and operator sides; and sales and service certification programs for people in the equipment rental segment.

Also, a new solution for ARA members’ group health care needs will launch May 1. This is an initiative ARA has been working on for a long time. Now it is coming to fruition. 

Many in our industry have been waiting for the arrival of rental-specific equipment certification programs and a health benefits program for years. We all are fully aware that finding and retaining quality employees is getting more and more difficult, so ARA benefits like these will make us more competitive in the marketplace. Learn more about both of these incredible new programs inside this edition of In Your Region.

Speaking of finding and retaining employees, remember to utilize the ARA Job Posting Portal to find people looking for work in our industry and to post job openings in your own business.

As you (hopefully) hire new employees, remember to utilize the training programs available at RentalU — ARA’s online education platform. Try the new onboarding module titled “Onboarding: Introduction to Rental” with new staff who come on board during the busy season.

We are also facing some challenges in the political arena. On that end, I would ask you to join ARAPAC, ARA’s political action committee. ARAPAC supports pro-business Congressional candidates — regardless of party affiliation. It costs nothing to join, and by joining you can stay updated on current issues facing our industry while supporting the cause of making the rental industry’s voice heard.

All the best for a safe and profitable spring season.

Steve Ricci, ARA Region Eight director
Bigfork Rentals
Bigfork, Mont.

Brock Huffstutler

Brock HuffstutlerBrock Huffstutler

Brock Huffstutler is the regional news editor for Rental Management. He writes and edits articles for ARA’s In Your Region quarterly regional newsletters, Rental Management, Rental Pulse and other special projects. Outside of work, he enjoys biking and spending time at the few remaining vintage record stores in the region.

Other articles by Brock Huffstutler
Contact author

Contact author


Don’t miss the latest news from the equipment and event rental industry. Click here to subscribe to In Your Region. Also, be sure to sign up for a free subscription to Rental Pulse and Rental Management magazine.


An official publication of the American Rental Association.
Produced by Rental Management. Copyright © 2022 Rental Management all rights reserved