Rental-specific economic forecasting and market research.

Learn and train your employees

Clean. Safe. Essential.

A program focused on health and safety while operating in a new business environment.

Learn
Learn and train your employees
ARA Certified Sales & Service

Turning rental staff into rental professionals.
Learn more
Resources
Resources for your business
Coverage Leader For The Rental Industry

ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
Learn more
Connect
Network with other members
Connect With Your Peers

ARA offers many opportunities to network and learn from your peers
Learn more
Get Involved
Be active within the industry
- ARA Foundation
Supporting the Industry

ARA supports the equipment and event rental community through initiatives that serve the industry.
Learn more
Research
Proven research to guide your decisions
- ARA Rentalytics
- Rental Software Reviews
- ARA Standard Equipment Taxonomy
Knowledge Is Power

With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
Learn more
News
Award winning publications
- Rental Management
- Rental Pulse
- Regional Newsletters
Subscribe Today

Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
Learn more
Join
Login
Shop
Canada
Contact

Research

Rental-specific economic forecasting and market research

At ARA, we stay up to date with, and forecast, economic and market conditions in the United States to help you make educated decisions about your business. We're committed to offering you professional research studies at your fingertips. Learn more about our product offerings and what's to come below.

We Provide Research and Analysis

ARA believes in providing our members the most up-to-date data and analysis to help you make business decisions. We partner with experienced research firms across the country so you know more about the economic marketplace, economic forecasting, and current and future rental customers.