Consumer Research

Understand your target market

The equipment and event rental industry is growing and so is the competition. We want you to have access to the attitudes, buying habits, and attributes of your customers and potential customers. Don’t miss out on the professional research available to you.

Frequently asked questions

  • Can I use the segment videos on my website and in my store?

    Yes, we encourage to use these videos ...

    Yes, we encourage to use these videos to help target and grow your business. Simply click the 'download' button to download a copy. Then upload this video to your website, social media or any other marketing channel you have available.
  • How often are these survey results updated?

    ARA commissions this study every 3 ...

    ARA commissions this study every 3-5 years to keep pace with the changing trends and demographics that impact the equipment and event rental industry.
  • Who conducted this survey?

    This survey was performed by RSG ...

    This survey was performed by RSG (Resource Systems Group), an independent research organization. The online survey questioned a representative sample of the general population about their current and projected rental behavior and preferences.