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  2. Training

    The new RentalU dashboard is live now

    Designed and optimized for a better learning experience.

    Check it out

  3. Events

    Check out local events in your area

    State and local associations are driven by members who volunteer their time and expertise in the industry.

    View calendar

  4. Insurance

    Insurance for the rental industry

    ARA Insurance has been insuring the Equipment and Event Rental Industry for over 40 years.

    Get a quote

  5. Resources

    Free legal assistance for your rental business

    Members get up to two free hours of legal services for consultation and more.

    Learn more

  6. Get Involved

    Build better communities with ARA Foundation

    The ARA Foundation aims to make the communities where individuals work and live better.

    Learn more

  7. News

    Rental Management's most recent updates

    Check out breaking news and what's popular in the rental industry.

    View News

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  9. Join ARA

Industry Intelligence Resources

Home > Industry Intelligence Resources

Rental-specific economic forecasting and market research

The American Rental Association stays up to date with, and forecasts, economic and market conditions in North America to provide equipment and event rental operations, like yours, with the most accurate industry intelligence possible.

Research and analysis you can put to work for you

As an ARA member, you will receive the necessary data and analysis to make critical business decisions. We partner with experienced research firms, so you know more about the economic marketplace, economic forecasting, and current and future rental customers.

Explore Rentalytics
Industry Intelligence Resources - Rentalytics Industry Intelligence Resources - SET

SET-ting the equipment rental industry standard

  • Accurately classify and organize your equipment inventory.
  • Enable consistent reporting and industry comparisons.
  • Create streamlined website navigation to ease customer use.
Get SET

Discover which rental-specific software is right
for you

Upgrading or buying rental-specific software for the first time can be an overwhelming task. To help, ARA surveyed companies up to $30 million in annual revenue to find out what software features they find the most useful.

View review tool

Take full advantage of all ARA has to offer

Join ARALogin

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1900 19th Street
Moline, IL 61265
800.334.2177


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