Join ARA

Join American Rental Association

ARA has supported the rental industry for over 70 years and are more than 14,000 member locations strong. Check out some of what we have to offer!

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General Membership
Associate Membership
Student Membership

General membership pricing

M1 Membership

Starting at $41/mo

(Billed annually)

1 location
Rental revenue up to $1M
Unlimited employee members

Join now

Access to dozens of training opportunities & educational resources, through RentalU.

Attendance at member-exclusive meetings & events, like The ARA Show.

Rental-specific resources to help improve your business.

Industry intelligence, analytics, & economic forecasting data.

Access to our Job Board and resources to improve your workforce.

Community support & networking opportunities through State Chapters, online groups, and more!

M5 Membership

Starting at $62/mo

(Billed annually)

Up to 5 locations
Rental revenue $1M to $5M
Unlimited employee members

Join now

Access to dozens of training opportunities & educational resources, through RentalU.

Attendance at member-exclusive meetings & events, like The ARA Show.

Rental-specific resources to help improve your business.

Industry intelligence, analytics, & economic forecasting data.

Access to our Job Board and resources to improve your workforce.

Community support & networking opportunities through State Chapters, online groups, and more!

M15 Membership

Starting at $125/mo

(Billed annually)

Up to 10 locations
Rental revenue $5M to $15M
Unlimited employee members

Join now

Access to dozens of training opportunities & educational resources, through RentalU.

Attendance at member-exclusive meetings & events, like The ARA Show.

Rental-specific resources to help improve your business.

Industry intelligence, analytics, & economic forecasting data.

Access to our Job Board and resources to improve your workforce.

Community support & networking opportunities through State Chapters, online groups, and more!

M50 Membership

Starting at $208/mo

(Billed annually)

Up to 25 locations
Rental revenue $15M to $50M
Unlimited employee members

Join now

Access to dozens of training opportunities & educational resources, through RentalU.

Attendance at member-exclusive meetings & events, like The ARA Show.

Rental-specific resources to help improve your business.

Industry intelligence, analytics, & economic forecasting data.

Access to our Job Board and resources to improve your workforce.

Community support & networking opportunities through State Chapters, online groups, and more!

M200 Membership

Starting at $291/mo

(Billed annually)

Up to 35 locations
Rental revenue $50M to $200M
Unlimited employee members

Join now

Access to dozens of training opportunities & educational resources, through RentalU.

Attendance at member-exclusive meetings & events, like The ARA Show.

Rental-specific resources to help improve your business.

Industry intelligence, analytics, & economic forecasting data.

Access to our Job Board and resources to improve your workforce.

Community support & networking opportunities through State Chapters, online groups, and more!

M1000 Membership

Starting at $375/mo

(Billed annually)

Up to 45 locations
Rental revenue $200M to $999M
Unlimited employee members

Join now

Access to dozens of training opportunities & educational resources, through RentalU.

Attendance at member-exclusive meetings & events, like The ARA Show.

Rental-specific resources to help improve your business.

Industry intelligence, analytics, & economic forecasting data.

Access to our Job Board and resources to improve your workforce.

Community support & networking opportunities through State Chapters, online groups, and more!

*Contact for pricing for memberships greater than 45 locations or $1B in Rental revenue.

Education & training resources

RentalU

Dashboard

ARA offers members extensive education, training, safety information, and certifications. Here are just a few:

Certified Event Rental Professional (CERP)
Professional Driver Education Program (PDEP)
Box Truck Training
Certified Sales and Marketing
Certified Service
Prioritize Safety
MEWP Training
Forklift Training

Meetings & events

Upcoming Events

Check out The ARA Show in 2027

The ARA Show™ - The world’s largest equipment and event rental industry trade show. It delivers value through industry-specific education, engaging networking events, and connecting buyers with hundreds of manufacturers of equipment, products, and services.

Visit website

Insurance solutions

ARA Insurance

Insurance for the rental industry

For over 40 years, ARA Insurance has been insuring the Equipment and Event Rental Industry and, today, is the leading insurance coverage for American Rental Association Members.

Get a quote

Workforce development

Industry Leading

Check out the ARA Job Portal

The industry leading ARA Job Portal connects candidates with rental career opportunities at ARA member’s locations.

Visit job portal

Vendor access

Membership

Gain direct access to key vendors

As a member you have direct access to key vendors that service the rental industry and offer substantial savings on equipment, products, and services.

Vendor Locator

News & advocacy

Lead & Get Involved

Advocate for the rental industry

Our Government Affairs team works hard to keep the rental industry top of mind within legislature by supporting pro-business candidates.

Visit government affairs

Download our General Membership Benefit Sheet PDF for more information about benefits of an ARA membership.

Associate membership pricing

Manufacturers & Suppliers

Manufactures products, equipment, and solutions sold into the rental industry.

Starting at $845

(Billed annually)

Join now

Independent Manufacturer Rep.

Provides sales and service support to manufacturers and suppliers.

Starting at $395

(Billed annually)

Join now

The ARA Show

Brand Visibility

Gain unmatched visibility at The ARA Show, the premier equipment and event rental trade show connecting manufacturers, suppliers, and rental professionals from around the world.

Exclusive Member Benefits

Manufacturers and Suppliers receive discounted booth space and priority points toward booth location assignment at The ARA Show.

Independent Manufacturer Representatives receive complimentary attendance at The ARA Show to work in their manufacturers' booths.

With thousands of rental store attendees, The ARA Show is a critical aspect in the buying process. It's where connections between rental operators and manufacturers are made.

Exhibitor Advantage

Exhibitors have a powerful opportunity to:

Expand their presence in the rental industry
Connect directly with key decision-makers
Drive sales and long-term business growth

Strategic Connections

Becoming an ARA member opens the door to valuable networking and relationship-building opportunities across the equipment and event rental industry.

Attend, host, or sponsor ARA state and local events.
Join the Young Professional Network to connect with 2,000+ rental professionals ages 18-40.
Support and connect with women through ARA's Women in Rental initiative.

Expand Your Reach

Increase brand visibility using ARA's marketing and networking tools.

Take advantage of discounted advertising rates on Rental Management media offerings. Reach thousands through custom print and digital advertising campaigns.
Use ARA's General Member Directory to find contact information for thousands of rental stores.
Get listed in the Vendor Locator, the go‑to resource for rental companies expanding their equipment and services.

Competitive Advantage

Grow your business with ARA's industry-leading resources.

Access rental-specific data and forecasting tools through ARA Rentalytics™.
Receive complimentary online training, safety resources, and certifications through RentalU.
Post five free job openings on the ARA Job Portal, with listings distributed across 15 national job boards.
Discover affordable health coverage through Allstate Benefits.

Student membership pricing

Student Membership

FREE

Must be a student enrolled in high school, college, tech/skilled trade or certificate program
Teachers, parents, and influencers qualify, as well

Join today

Access to thousands of jobs and companies looking to hire new staff.

Free training certificate courses to help you stand out with potential employers.

Access to hundreds of free training documents and resources in RentalU

Networking opportunities with thousands of other industry professionals.

TESTIMONIALS

Beth Hoff-Blackmer,
Aspen Rent-All

"We have used countless products and services over the years - I don't see why anyone wouldn't belong if they were in the equipment and event rental industry!"

Education & Training

From Operator to Instructor

Meetings & Events

Check out local events in your area

Insurance Solutions

Insurance for the rental industry

Resources

Free legal assistance for your rental business

Get Involved

Build better communities with ARA Foundation

News

Rental Management's most recent updates

Join ARA

Join American Rental Association

General membership pricing

Starting at $41/mo

Starting at $62/mo

Starting at $125/mo

Starting at $208/mo

Starting at $291/mo

Starting at $375/mo

Benefits of ARA Membership

Education & training resources

Dashboard

Meetings & events

Check out The ARA Show in 2027

Insurance solutions

Insurance for the rental industry

Workforce development

Check out the ARA Job Portal

Vendor access

Gain direct access to key vendors

News & advocacy

Advocate for the rental industry

Associate membership pricing

Starting at $845

Starting at $395

The ARA Show

Brand Visibility

Exclusive Member Benefits

Exhibitor Advantage

Strategic Connections

Expand Your Reach

Competitive Advantage

Student membership pricing

FREE

Beth Hoff-Blackmer,Aspen Rent-All

Questions? Call us at 800.334.2177

Things To Do

Company

Useful Links

Beth Hoff-Blackmer,
Aspen Rent-All