"Game Day gala" ready

PEAK Event Services pulls off massive event in record time

Connie Lannan
The goal was to transform Gillette Stadium, home of the New England Patriots and New England Revolution, into a huge venue for a “Game Day Gala” — a tailgate-like fundraiser for a nonprofit organization that would involve nearly 1,000 guests. While that sounds pretty straightforward for the team at PEAK Event Services, based in Woburn, Mass., there were some distinct caveats that made this event anything but ordinary.

Got linens?

Proper processing is key to success

Connie Lannan
Linens are a key inventory item for almost every event rental company. “It is definitely the ‘sexy side’ of the business,” says Gary Halperin, president and chief operating officer, Party Rental, Teterboro, N.J., who serves on the American Rental Association’s (ARA) Large Event Rental Company Council. 

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