ARA Rentalytics™


Rental-specific economic research

Today’s global marketplace affects the rental industry in specific ways. ARA is dedicated to providing you the leading macroeconomic data, forecasting tools, and more to ensure you can stay competitive.

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ARA Rentalytics

ARA Rentalytics

ARA Rentalytics is an annual paid subscription service that offers rental store owners, managers, manufacturers, and suppliers up-to-date economic data specific to the rental industry. This includes what’s happening with revenue and drivers of rental revenue from a national to metropolitan area.

  • Quarterly economic updates help you understand your market share and give you information to make operational adjustments
  • Learn what product classes are increasing in utilization in your area
  • Understand market trends through data and analysis of macroeconomic factors

What you can learn

Revenue Forecasting
Get quarterly economic updates to understand your market share.
Market Trends
We can provide data and analysis on how various factors impact our industry.
Rental Penetration
Determine how much potential market and demand exists for you.
Category Classes
Access revenue, supply and penetration data for specific equipment category types.

Frequently asked questions