A program focused on health and safety while operating in a new business environment.
Turning rental staff into rental professionals.
ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
ARA offers many opportunities to network and learn from your peers
ARA supports the equipment and event rental community through initiatives that serve the industry.
With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
Determining how much money to invest in marketing, how to invest it, and how to gauge its effectiveness is difficult. Learn more about marketing your rental business.
Social media has changed the way businesses interact with consumers, you’ll find the benefits of utilizing social media for your business right here.
Marketing is a line item that should pack a big return on investment, this module shows you how to allocate funds to an important element of your business.
It’s essential that your message is out to consumers online – this module will give you the basics of online marketing.
Browse the marketing articles and videos in ARA's Marketing Minutes library. If there’s content you’re looking for, reach out to the marketing team here at ARA.
Enroll in RentalU