Associate Member Resource Hub

Years of dedicated growth to equipment and event rental.

Member locations including rental operators, manufacturers, and suppliers.

Countries connecting rental business across the world.

Grow Your Brand. Drive Sales. Connect with Rental Buyers Worldwide.

The Associate Member Resource Hub is your centralized destination for maximizing the value of your ARA Associate Membership. Discover tools, events, and advertising opportunities designed to help manufacturers, suppliers, and Independent Manufacturer Representatives succeed in the equipment and event rental industry.

Making Connections

The ARA Show

Unmatched visibility at the world’s largest equipment and event rental trade show.

Thousands of rental store attendees making their annual buying decisions
39 hours of education
Maximize your presence with dozens of sponsorship opportunities

Visit The ARA Show

Rental operators rely on ARA’s Vendor Locator to find 1,100+ trusted manufacturers, suppliers, and independent representatives. To update your listing, log into the Vendor Locator, search for your company, and select “Edit.”Visit the Vendor Locator

Vendor Locator

Expand your network by attending ARA state and local events, connecting directly with rental professionals in your region.
View the ARA Calendar of Events

Make Local Connections

Connect with 2,000+ rental professionals ages 18-40 for leadership development, education and networking.
Join the Young Professional Network

Young Professionals

Support and connect with women across the equipment and event rental community through ARA’s Women in Rental initiative.
Join Women in Rental

Women in Rental

Boost Branding and Sales

Advertise with Rental Management, ARA’s flagship media brand, and reach thousands of rental professionals through print, digital, or integrated campaigns. Rental Management reach:

18,500 monthly magazine readers
1.2+ million digital views annually

Work with a dedicated account manager to build a custom advertising solution aligned with your goals and budget.
Schedule a conversation

Advertising Impact

Showcase your commitment to the rental industry by displaying the ARA Associate Member logo on:

Your website
Marketing materials
Social media channels

Download ARA logos

ARA Logos

Use the General Member Directory on your ARA account dashboard to connect with rental operators. The directory includes a company’s name, address, phone number, main contact person, and rental industry segment.
Log into ARA account

Contact Rental Stores

Expand Your Rental Industry Knowledge

ARA Rentalytics™ delivers rental-specific data, forecasting tools, and insights to help you stay competitive.
Explore ARA Rentalytics

Industry Trends

Access complimentary online training, safety resources, and certifications through RentalU, ARA’s rental-specific education platform. Start learning with RentalU

RentalU

Post job openings on the ARA Job Portal, with listings shared across 15 national job boards.

5 free job postings for all ARA members.
Use code: 5FREE2026

Post a Job

Workforce Resources

Logging into Your Account

Step 1 - Log into your ARA Account

Click “Login” in the upper-right corner of this page and enter your credentials.

Step 2 - Visit your account dashboard

Access valuable member benefits, including the General Member Directory. Update your company profile, staff listings, and equipment inventor.

Step 3 - Need login assistance?

For help accessing your account, email Charles “Chip” Blankenburg, Associate Membership Specialist.

For membership questions, contact

Tom Watson

Senior Director, Associate Member Relations

800.334.2177, ext. 272

Email Tom

Tom Watson - American Rental Association

Jennifer Belzer

Director, Associate Membership

800.334.2177, ext. 233

Email Jennifer

Jennifer Belzer - American Rental Association

Aaron Bonick

Associate Member Services Account Specialist

800.334.2177, ext. 229

Email Aaron

Aaron Bonick - American Rental Association

Charles “Chip” Blankenburg

Associate Membership Specialist

800.334.2177, ext. 249

Email Charles

For advertising questions, contact

Madison Krause

Multimedia Sales Account Manager

309.277.4205

Email Madison

States: CO, CT, DC, DE, IA, ID, IL, IN, MA, MD, ME, MI, MN, MT, ND, NH, NJ, NY, OH, PA, RI, SD, UT, VT, WI, WV, WY
Canada: NB, NL, NS, ON, PE, QC
International: Europe, Middle East, Africa

Mary Moore Larick

Multimedia Sales Account Manager

309.277.4729

Email Mary

States: AK, AL, AR, AZ, CA, FL, GA, HI, KS, KY, LA, MO, MS, NC, NE, NM, NV, OK, OR, SC, TN, TX, VA, WA
Canada: AB, BC, MB, NT, NU, SK, YT
International: Australia, Asia, Central America, South America

Education & Training

From Operator to Instructor

Meetings & Events

Check out local events in your area

Insurance Solutions

Insurance for the rental industry

Resources

Free legal assistance for your rental business

Get Involved

Build better communities with ARA Foundation

News

Rental Management's most recent updates