Karen Ackerman, CERP, general manager, Special Event Rentals, Calgary, Alberta, Canada, and a member of the American Rental Association (ARA) Event Rental Shared Interest Group (SIG), tracks every aspect of the operation, including subrentals.

Finding and keeping quality employees has been a challenge for all rental operations. This is particularly true for smaller businesses because they haven’t been able to compete on the benefits front. Well, the American Rental Association (ARA) has helped level the playing field, thanks to its new customized health care option, which launched May 1.

When ARA Insurance Preferred Agent Gates Goza visits a rental operation with mobile elevating work platforms (MEWPs) in its fleet, he immediately looks for specific aspects that must be in place for rental operations to comply with the new American National Standards Institute (ANSI) standards for MEWPs.

Twenty-five years ago, Isabel Galindo needed money to pay for college. She was hired as a receptionist at a local mom-and-pop event rental operation. When she took the job, she had no idea where it would lead.