A program focused on health and safety while operating in a new business environment.
Turning rental staff into rental professionals.
ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
ARA offers many opportunities to network and learn from your peers
ARA supports the equipment and event rental community through initiatives that serve the industry.
With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
ARA Certified Service and ARA Certified Sales were created to train and develop your staff. The programs are meant for rental staff with the potential and desire to grow their industry knowledge. It is incredibly helpful for newer employees (6 months to a year) and serves experienced staff great reminders and new tips along the way. The programs are available for purchase through RentalU, they are self-paced and take about 20 hours to complete. Upon completion, your staff will earn a professional designation, ECP-ST (ARA Certified Service) or their ECP-SM (ARA Certified Sales). Learn more about each program below.
Learn more about ARA Certified Service
Learn more about ARA Certified Sales
ARA Certified Sales and ARA Certified Service are meant for rental staff ...
Log on to RentalU ...
The cost is $499 ...
Upon completing the program ...