In conjunction with the American Rental Association’s (ARA) newly launched ARA Certified programs covering mobile elevating work platforms (MEWPs) as well as sales and service for those in the equipment rental segment, Rental Management spoke with Lauren Watts, ARA director of education, and Kevin Gern, ARA vice president of education and risk management, to get more details on the programs and what ARA members should know about them.

When ARA Insurance Preferred Agent Gates Goza visits a rental operation with mobile elevating work platforms (MEWPs) in its fleet, he immediately looks for specific aspects that must be in place for rental operations to comply with the new American National Standards Institute (ANSI) standards for MEWPs.

Prior to each work shift, conduct a pre-start inspection to verify that the equipment and its components are in safe operating condition.

Take 5 for Safety is a monthly article designed to give equipment and event rental stores the information they need to conduct a five-minute safety meeting on a particular topic.

Traditionally, equipment rental companies depend on the inside team to focus their time on inbound calls and the outside team to have their boots on job sites. This is a proven model for business-to-business (B2B) sales with contractors.