This is what’s happening in the labor market: The game has changed in terms of retaining and attracting talent. Employers are paying more attention to the dynamics of the employee experience to reduce turnover and, in short, it’s a buyer’s market.

The American Rental Association (ARA) understands that attracting and retaining workers remains a top concern for equipment and event rental companies everywhere. That is why the association continues to invest in initiatives that aim to connect job seekers with rental career opportunities as well as provide resources that deliver onboarding tools for both new hires and personnel managers.

Employee recruitment and retention are a top concern in all industries and in all markets. In addition, the coronavirus (COVID-19) pandemic has had a significant impact on the workplace and on the mentality of employees. As a result, there is both a national decline in the number of people who want a job, and a shift in the type of work people want to do and where they want to work.

The American Rental Association (ARA) has launched its inaugural ARA Certified programs, a series of certification programs covering essential training for mobile elevating work platforms (MEWPs) on both trainer and operator sides; and sales and service certification programs for those in the equipment rental segment.