The coronavirus (COVID-19) pandemic has forced the world to adapt to a variety of changes, from social distancing to lockdowns. New digital tools, like Zoom and Microsoft Teams meetings, have become commonplace as the technologies have cemented their spots in the world’s new pandemic reality.

There’s no doubt that the coronavirus (COVID-19) pandemic has sped up the digitization process within the construction industry. What started off as the slow adaptation of going paperless and integrating online tools has evolved into a bullet-train of technological advancement that is driving the equipment and event rental industry forward.

Equipment and event rental companies often are slow to embrace or upgrade technology. That attitude, however, has changed dramatically in the wake of the coronavirus (COVID-19) pandemic.

Dan Hooks, CERP, president, Party Reflections, Charlotte, N.C., will become the American Rental Association’s (ARA) 59th president in February 2021.

Beth Hoff Blackmer, president, Aspen Rent-All, Basalt, Colo., will become the American Rental Association’s (ARA) 58th president at the conclusion of The ARA Show™ 2020 in Orlando.