Exploring the future of rental
By Wayne Walley

Exploring the future of rental

ARA webinar to include contractor panel, survey results and more

The American Rental Association (ARA) will host “The Future of Rental” webinar on April 12, 2022. The hottest topics will be discussed, including how the 2022 economic conditions will impact equipment rental, current and future needs and requirements for contractors when renting equipment, and how original equipment manufacturers (OEMs) are positioning their products and services for rental stores and their customers.

During this three-part discussion, ARA will reveal results from the 2022 survey of contractors, host a panel of economic and industry experts and moderate a contractor panel. Th­e webinar starts with experts presenting the status and potential outcome of the supply chain predicament, and how equipment availability, parts and labor shortages will impact 2022 and 2023.

­The May issue of Rental Management will include an insert with coverage of the updated ARA forecast and additional highlights of the contractor survey, which outlines why and what types of equipment contractors expect to rent more in 2022 and much more.

­Those surveyed also responded to questions about the best ways to improve their rental satisfaction, the role of technology in future rentals and the interest in using machines with telematics. ARA compared many of these responses to those from the 2019 contractor survey.

“ARA aims to provide members and the industry with actionable intelligence to better serve their customers,” says Tom Doyle, ARA vice president, association program development.

“ARA is investing in customer research to add to or confirm member customer needs. We will continue to expand our research efforts and use a variety of distribution methods in print and electronic formats, including webinars, to make sure the results are available to help equipment rental stores with planning and to be more successful in their business,” Doyle says.

Th­e April 12 webinar, scheduled for 10 a.m. to 1 p.m., Central time, is free and available to all ARA members. For more information and to sign up for the online event, go to bit.ly/3qaErj0.

Wayne Walley

Wayne WalleyWayne Walley

Wayne Walley is the publisher of Rental Management. In his career, he has profiled hundreds of celebrities and business leaders. Outside of work, he is an avid long-time collector of breweriana and pop culture items that he sells through his wife’s retail gift shop in LeClaire, Iowa.

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