Exploring the future of rental

ARA webinar to include contractor panel, survey results and more

The American Rental Association (ARA) will host “The Future of Rental” webinar on April 12, 2022. The hottest topics will be discussed, including how the 2022 economic conditions will impact equipment rental, current and future needs and requirements for contractors when renting equipment, and how original equipment manufacturers (OEMs) are positioning their products and services for rental stores and their customers.

During this three-part discussion, ARA will reveal results from the 2022 survey of contractors, host a panel of economic and industry experts and moderate a contractor panel. Th­e webinar starts with experts presenting the status and potential outcome of the supply chain predicament, and how equipment availability, parts and labor shortages will impact 2022 and 2023.

­The May issue of Rental Management will include an insert with coverage of the updated ARA forecast and additional highlights of the contractor survey, which outlines why and what types of equipment contractors expect to rent more in 2022 and much more.

­Those surveyed also responded to questions about the best ways to improve their rental satisfaction, the role of technology in future rentals and the interest in using machines with telematics. ARA compared many of these responses to those from the 2019 contractor survey.

“ARA aims to provide members and the industry with actionable intelligence to better serve their customers,” says Tom Doyle, ARA vice president, association program development.

“ARA is investing in customer research to add to or confirm member customer needs. We will continue to expand our research efforts and use a variety of distribution methods in print and electronic formats, including webinars, to make sure the results are available to help equipment rental stores with planning and to be more successful in their business,” Doyle says.

Th­e April 12 webinar, scheduled for 10 a.m. to 1 p.m., Central time, is free and available to all ARA members. For more information and to sign up for the online event, go to bit.ly/3qaErj0.

By Wayne Walley
Print
Wayne Walley

Wayne WalleyWayne Walley

Wayne Walley is the publisher of Rental Management. In his career, he has profiled hundreds of celebrities and business leaders. Outside of work, he is an avid long-time collector of breweriana and pop culture items that he sells through his wife’s retail gift shop in LeClaire, Iowa.

Other articles by Wayne Walley
Contact author

Contact author

x

Don’t miss the latest news from the equipment and event rental industry. Click here to subscribe to Rental Pulse and Rental Management magazine.


 

An official publication of the American Rental Association.
Produced by Rental Management. Copyright © 2021 Rental Management all rights reserved

Must Reads

  • All
  • Rental Management
  • Business management
  • The ARA Show
  • Government affairs
  • COVID-19 management
  • Tech talk
  • Cover story
  • Equipment rental
  • Event rental
  • Tips and advice
  • ARA Foundation
  • Association news
  • Safety
More
    Previous Next

     

    Magazine

    Subscribe

     

    Want to stay up to date on the latest news and trends in the equipment and event rental industry?

    Get your own FREE subscription to Rental Management magazine.

    Subscribe




    Our Sponsors