Standard Equipment Taxonomy (SET)

Equipment classification for the
rental industry

SET-ting the equipment rental industry standard

  • Accurately classify and organize your equipment inventory.
  • Enable consistent reporting and industry comparisons.
  • Create streamlined website navigation to ease customer use.
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The Challenge

There has never been a standard way for rental companies to organize their fleets. This often makes it difficult to prepare quotes, present a user-friendly web experience, and compare results to peers in the marketplace.

Getting SET

Take the first step in organizing your data and your fleet – download a free version
of ARA SET or contact ARA for assistance today!

SET

FREE

ARA Members

Download SET

SET

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Non-Members

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License SET

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Software Companies & Manufacturers

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Standard Equipment Taxonomy (SET) - ARA

The Solution

ARA SET – built by experts and members like you.

Organize to the industry standard

Organize to the
industry standard

Intuitive fleet organization so customers can easily rent your equipment.

Unlock benchmarking capabilities

Unlock benchmarking capabilities

Enable consistent reporting and comparisons to industry metrics.

Ready for the web!

Power up your software and website
-------

ARA SET is designed to streamline your fleet information whether in your management software or online.

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What is SET?

ARA SET is an organizing approach for equipment rental businesses. SET stands for Standard Equipment Taxonomy, a product structure for rental equipment built by industry experts and members like you. It allows rental companies to share data and make comparisons to like products across the industry. It also helps customers find what they are looking for, especially on your website.

Watch Mike Savely in the video below as he introduces ARA SET.

Benefits for Rental Companies

Consistent naming convention

Consistent naming
convention

Consistent, logical, and predictable naming is critical to ensuring data consistency. One framework. No questions.

More accurate industry comparisons

More accurate industry comparisons

A standard taxonomy makes it easier to compare one’s own results to regional and national peers and competitors.

Better fleet organization

Better fleet
organization

A thoughtful fleet organization scheme results in a better ability to serve your customers.

Benefits for Software Companies

Consistent naming convention

Easy integration

ARA SET has been designed for easy integration into database driven solutions.

More accurate industry comparisons

Industry leading
credibility

Industry experts, OEMs and members have contributed to ARA SET, reflecting the most impactful trends in the rental industry.

Better fleet organization

Preferred partnership

When you adopt ARA SET, you become a preferred software provider. ARA will market your solution as Powered by ARA | SET.

Frequently asked questions

  • What is a Taxonomy?

    A taxonomy is a means of organizing and classifying ...

    A taxonomy is a means of organizing and classifying different related elements in group of items. In the case of equipment rental, a taxonomy offers a standard way to organize rental fleets. In this manner, unique elements of that fleet can be identified for comparison to like items across the industry.

    An example from ARA’s Standard Equipment Taxonomy.
    what is taxonomy chart
  • What is ARA SET?

    The ARA Standard Equipment Taxonomy, ARA SET ...

    The ARA Standard Equipment Taxonomy, ARA SET, is an equipment organization and classification scheme and standard data model for fleet and transactional data in the rental industry. Many people have contributed to ARA SET including industry experts, OEMs and our members. ARA SET reflects the most impactful trends in the rental industry.
    what is ARA SET
  • How do I use ARA SET?

    Use ARA SET to organize your fleet to an industry standard ...

    Use ARA SET to organize your fleet to an industry standard. New, start-up rental companies can get a head start on the market by using ARA SET to organize their fleets and market their services via the web. Someone installing new rental software or migrating to a new system may use this change as the perfect opportunity to organize on the industry standard. When rental companies decide to share their anonymized data, doing so via an industry standard can make it easy to compare their performance to their peers in their metro area, region and nationally.

    ARA will be offering a service whereby a rental company can send their make and model inventory to ARA, and for a fee, ARA will suggest an organization scheme in alignment with the standard. Rental software providers can help implement it. Contact ARA for more information.
  • Why has ARA launched ARA SET?

    The rental industry generates enormous amounts of fleet and ...

    The rental industry generates enormous amounts of fleet and transactional data. ARA has responded to this challenge at the behest of members who would like a standard way to organize their fleets and share data about their activities. No such rental industry Standard Equipment Taxonomy exists today. Due to ARA’s unique role in the industry as a neutral, non-profit organization dedicated to promoting members and rental activity in general, ARA is the only industry player in a position to establish this standard.

    Greater opportunities to democratize access to data in the rental industry rely on data standards. ARA SET is the new standard for rental industry data.
  • I am a small rental store owner. How does it benefit me?

    Organizing with ARA SET can facilitate comparing your fleet and ...

    Organizing with ARA SET can facilitate comparing your fleet and performance to others in the industry. By having industry standard category classes, it makes it easier to respond to customer inquiries and price quotes. ARA SET also provides a ready-made structure for web sales.
  • Will there be regular updates to ARA SET?

    Yes! Updates to the basic taxonomy, levels 1, 2, and 3, will be provided ...

    Yes! Updates to the basic taxonomy, levels 1, 2, and 3, will be provided at least annually, but no more than semi-annually, depending on how many changes there are and how significant their impact. This structure does not change often, and we plan to enhance it as rental companies take on more product lines and the industry evolves.
  • Are you planning to add make and model information to the taxonomy?

    Yes, and we already have thousands of machines in our make and model ...

    Yes, and we already have thousands of machines in our make and model database. We will continue to invest in gathering more models, plus aliases for manufactures and models. Due to the cost of maintaining this information, this information will be provided on a subscription basis. More on these options will be announced shortly. Please contact us if you have questions.
  • Will ARA SET be available in my rental management software?

    ARA is making ARA SET available to rental software developers ...

    ARA is making ARA SET available to rental software developers, tell your provider that you would like to leverage the power of ARA SET through their software.

Ready. SET. Rental.

Prior to the development of ARA SET, no such industry taxonomy existed. As a neutral, non-profit, dedicated to the advancement of the rental industry, ARA is uniquely positioned to establish such a standard.

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