CDK Global and Integrated Rental Bring New Solution to IntelliDealer DMS

CDK Global Heavy Equipment, Hoffman Estates, Ill., a provider of integrated information technology solutions to the heavy equipment retail industry, has entered a partnership with Integrated Rental, a global leader in the heavy equipment rental software industry. The partnership is designed to bring an enhanced equipment rental integration to the CDK IntelliDealer dealer management software (DMS) platform early next year. The new integration will offer customers an additional option to the IntelliDealer rental application.

The collaboration aims to help heavy equipment dealers of all sizes simplify, standardize, and modernize their rental operations while driving profitable growth through data-driven insights. According to the company, the integration will empower customers to:

• Scale rental business across multiple locations.
• Centralize, manage and analyze rental data to improve fleet management.
• Standardize processes and systems to enable faster employee onboarding and increased operational efficiency across the yard, transport, counter and management.

“Adding the Integrated Rental integration to the IntelliDealer DMS provides customers with more access to the technology and tools to enhance rental operations within their current workflow. We are excited about this new relationship and how it will help improve the standard of customer service in the heavy equipment industry,” said Kris Denos, vice president, and region general manager, Recreation and Heavy Equipment, CDK Global.

“Over the last several years, we’ve seen the rental landscape shift with an increased focus on digitizing business processes and leveraging data to drive profitable growth,” said Alise Moncure, CEO, Integrated Rental. “By teaming up with CDK, we can combine our knowledge of technology and the heavy equipment industry to provide rental business solutions that will deliver consistent value for our customers.”