Getting ready for Las Vegas
By Ashleigh Petersen

Getting ready for Las Vegas

Education, networking and three days of the trade show on tap

Soon the equipment and event rental industry will join together for The ARA Show™ 2021 in Las Vegas. The show, scheduled for Oct. 17-20, will offer rental-specific education, exclusive deals and industry-leading networking events. It will all kick off with a full day of education sessions on Oct. 17, at Resorts World — a brand new Las Vegas property. There will be 16 rental-specific education sessions offered featuring professional speakers, industry experts and rental peers.

The sessions will be categorized into four tracks:

  • Business management
  • Leadership and culture
  • Technology and human resources
  • Event

A three-day trade show at the Las Vegas Convention Center will follow from Oct. 18-20. While exploring the show floor, which includes two levels of exhibit space as well as outdoor space, attendees can meet with the more than 600 exhibitors and find hundreds of exclusive Show-Only Specials. These specials could include pricing discounts, free shipping or other incentives.

There will be a variety of networking events throughout the show — offering something for everyone. These events will include an inspiring Keynote Session featuring Carey Lohrenz — the first female F-14 Tomcat fighter pilot in the U.S. Navy. Plus, attendees will have the opportunity to gather and celebrate the industry during ARA’s Oktoberfest ... Las Vegas Style! This event — held on Oct. 19 — will feature live music, beer tents with local Vegas brews, food trucks serving popular Sin City cuisine and Vegas-inspired entertainers.

As the show quickly approaches now is the time to register, finalize travel plans and book hotel rooms. Those planning to attend are encouraged to book their hotel room now through onPeak to guarantee a location near all the action. By booking through onPeak, show attendees and exhibitors will ensure they receive the best rate, the ability to book now and pay later, have flexible booking options and receive hotel rewards.

For complete hotel information and show details, visit

Show safety precautions

The ARA Show™ 2021 is being planned with a focus on safety and some flexibility may be required. Any safety precautions for the show will be updated at Attendees also can turn to for complete show details.

Look for show badges in the mail

Attendees who register before Sept. 20 will receive their show badge in the mail. Be sure to bring this to Las Vegas. Those who registered after Sept. 20 will pick up their badge at Registration at the Las Vegas Convention Center.


Photo courtesy of Sam Morris/Las Vegas News Bureau

Ashleigh Petersen

Ashleigh PetersenAshleigh Petersen

Ashleigh Petersen is the digital communications manager for Rental Management. She writes news and feature articles, plus coordinates the monthly Safety Issue and several sections in the magazine. Ashleigh loves spending time with her husband and young son, baking, gardening and listening to true crime and comedy podcasts.

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