Connecting with the rental industry
By Ashleigh Petersen

Connecting with the rental industry

In less than three months, the equipment and event rental industry will gather in Las Vegas for The ARA Show™ scheduled for Oct. 17-20. The show will include a full day of education sessions, numerous networking events and a three-day trade show featuring more than 600 exhibitors.

It will all kick off on Sunday, Oct. 17 at Resorts World — a brand new Las Vegas property. Here attendees will gather for a day of learning with 16 education sessions being offered. These sessions will be categorized into four tracks: business management; leadership and culture; technology and human resources; and event.

There will not be an Events & Tents program this year, but those in the party and event rental industry can learn about event safety, adapting and building tent inventory, and job costing in the event-specific education track.

The trade show will be held Oct. 18-20 at the Las Vegas Convention Center (LVCC) and will feature three product sections — construction, general tool and event. Attendees will find exclusive deals from hundreds of exhibitors. Show-Only Specials will range from pricing discounts to free shipping and other incentives.

The ARA Show also will include numerous networking events:

ARA Industry Awards Lunch: Sunday, Oct. 17, from 11:30 a.m. to 1 p.m. at Resorts World.

ARA Young Professionals Network Reception: Sunday, Oct. 17, from 5:30 to 7:30 p.m. at Resorts World.

Keynote Session with Carey Lohrenz: Monday, Oct. 18, from 8 to 9:30 a.m. at Resorts World.

Regional Receptions: Monday, Oct. 18, from 5 to 6:30 p.m. at the LVCC.

ARAPAC Reception: Monday, Oct. 18, from 7 to 9 p.m. at Resorts World.

Women in Rental Breakfast: Tuesday, Oct. 19, from 7:45 to 8:45 a.m. at the LVCC.

ARA’s Oktoberfest ... Las Vegas Style!: Tuesday, Oct. 19, from 6:30 to 9:30 p.m. at the LVCC.

New for 2021 is the ARA Foundation Virtual 5K and Online Auction. On Tuesday, Oct. 19, attendees can wear a special race shirt and track their steps on the show floor. The 5K also can be completed anytime, anywhere from Oct. 17-31. The ARA Foundation will host an online auction starting Oct. 14.

Complete show details can be found at

Reserve a room and save

In order to get the best hotel rate during The ARA Show™, attendees are encouraged to book early through onPeak, the official hotel partner of the American Rental Association (ARA).

By booking a hotel room through onPeak, show attendees and exhibitors will ensure they receive the best rate, the ability to book now and pay later, have flexible booking options and receive hotel rewards.

Rooms at more than a dozen Las Vegas hotels are available. For the full hotel list and to book a room, visit

Register now and save

Registration is open for The ARA Show™ and those who sign up now can save on full registration, exhibits-only registration and event tickets. The advance pricing below will be available from Aug. 1 to Oct.15. Starting Oct. 16, prices will increase.

Full registration: Includes education on Oct. 17, the Keynote Session and trade show from Oct. 18-20.

  • ARA rental store member: $229
  • ARA rental store member — never attended (per company): $99
  • Prospective rental store member (previously attended): $675
  • Prospective rental store member — never attended (eligible one year): $229

Exhibits-only registration: Includes entrance into the trade show from Oct. 18-20. Education, Keynote Session and other show events are not included but tickets may be purchased separately.

  • ARA rental store member: $119
  • Prospective rental store member: $565

Event pricing: All events listed below require tickets and advance registration.

  • ARA Industry Awards Lunch —

►Member: $30

►Prospective member: $50

  • ARA Young Professionals Network (YPN) Reception —

►Member only: $75

  • Keynote Session —

►Member: $30

►Prospective member: $50

  • Regional Receptions —

►Member: $30

►Prospective member: $40

  • Women in Rental Breakfast —

►Member: $30

►Prospective member: $40

  • ARA’s Oktoberfest … Las Vegas Style! —

►Member: $75

►Prospective member: $100

  • Virtual 5K — Member and prospective member: $35

Why are you going to The ARA Show 2021 in Las Vegas and what are you looking forward to the most?

“Why am I going? Well, because I never like to miss The ARA Show™. I know that we may be really busy, but I think it’s extremely important, especially of all years, to support our industry. Any members who can go should attend. The thing I’m looking forward to most is seeing everyone. I can’t wait to see vendors I haven’t seen in over a year and other rental peers.”

— Brandon Ahlgren, CERP, owner, Elite Events & Rentals, Tampa, Fla.

“This will be my first time attending The ARA Show as president of EQ Rentals, a new equipment rental company serving Atlanta. I’m excited to represent my company while participating in a panel discussion about technology use in a small equipment rental operation.”

— Robert Douville, president, EQ Rentals, Atlanta

“We look forward to The ARA Show every year and try to attend as much as possible. It’s fun to see new, exciting items and be able to physically touch and feel items we’re considering bringing into our fleet. The whole world has been in isolation for a year due to the COVID-19 outbreak. To help fill the void, a lot of us started interacting with other rental operators electronically and have grown to appreciate and respect each other. We are all excited to finally meet each other in person. What better place is there to do it than Las Vegas?”

— Ed Craddock, owner, True Value Rental of Bay City, Bay City, Mich.

“We go to purchase new gear and equipment. We also enjoying networking with our peers from other companies.”

— Tim Boyle, CERP, executive vice president, U.S. Tent Rental, Sarasota, Fla.

“We are going to The ARA Show 2021 because it is the largest gathering of rental industry professionals in the world. The show allows us to view new products and trends, evaluate industry pricing, and network with new and old friends. Interacting with our industry peers is by far what we look forward to the most. Whether it is 10 minutes after the show opened or 20 after it closed for the day, our booth stays packed and has the vibe of a family reunion.”

— Joshua Miller, president/CEO, RSS Distributors, Manheim, Pa.

“I will be attending The ARA Show because it is a great opportunity to meet with equipment manufacturers, network with other rental store owners and purchase equipment at member discounts. These discounts are extremely valuable because of the high cost of freight to Hawaii. I’m most looking forward to walking the show floor. It’s been too long.”

— Michelle Nelson, president, MK Equipment Corp., Honolulu

Ashleigh Petersen

Ashleigh PetersenAshleigh Petersen

Ashleigh Petersen is the digital communications manager for Rental Management. She writes news and feature articles, plus coordinates the monthly Safety Issue and several sections in the magazine. Ashleigh loves spending time with her husband and young son, baking, gardening and listening to true crime and comedy podcasts.

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