Daymond John to headline The ARA Show keynote
By Ashleigh Petersen

Daymond John to headline The ARA Show keynote

The ARA Show™ is heading back to Orlando, Feb. 11-15, 2023. To kick off the three-day trade show, Daymond John — CEO and founder of FUBU, a global lifestyle brand, star of ABC’s “Shark Tank” and more — will present the keynote session, sponsored by ARA Insurance, on Monday, Feb. 13.

John is a pioneer in the fashion industry with more than $6 billion in product sales worldwide. He has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his business operation into its basement.

He is now an award-winning entrepreneur who has received hundreds of awards including the Brand Week Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award and, most recently, was named No. 2 on LinkedIn’s Top 20 Voices, a list of the top influencers who are using their voice to help analyze today’s changing
world of work, navigate industries, and find balance through an unprecedented year.

John’s marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker with a message that’s likely to resonate with those in the equipment and event rental industry. His marketing firm, The Shark Group, offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions.

John also is an author of five best-selling books including his New York Times best-selling books, “The Power of Broke” (2016) and “Rise and Grind” (2018). In March 2020, John released his fifth book, “Powershift,” that walks through his tried-and-true process of how to transform any situation, close any deal and achieve any outcome through his own experience and vast network of industry leaders.

Finally, he is celebrating his 13th season on ABC TV’s critically acclaimed business reality show “Shark Tank.” The show has won five Emmy® awards in the U.S. and has millions of weekly viewers worldwide.

For full details and to register for The ARA Show, visit

Ashleigh Petersen

Ashleigh PetersenAshleigh Petersen

Ashleigh Petersen is the digital communications manager for Rental Management. She writes news and feature articles, plus coordinates the monthly Safety Issue and several sections in the magazine. Ashleigh loves spending time with her husband and young son, baking, gardening and listening to true crime and comedy podcasts.

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