Get financial assistance for essential training
By Brock Huffstutler

Get financial assistance for essential training

Education is a core tenet of the American Rental Association (ARA) and the ARA Foundation. That is why the Foundation offers a financial assistance program allowing equipment and event rental operators to train employees without having to shoulder all the financial burden.

The Employee Training Assistance Program can pay for 50 percent — up to $2,500 — of the types of training that will build your employees’ skills and keep your operation competitive.

Examples of common training areas covered by the program include:

  • ARA Certified programs covering mobile elevating work platforms (MEWPs)
  • ARA Certified Sales and ARA Certified Service
  • ARA Box Truck Training
  • ARA Professional Driver Education Program
  • ARA Certified Event Rental Professional (CERP) program
  • Welding
  • Hospitality services
  • Commercial driver’s license (CDL)

Trainings do not need to be ARA-branded programs but must support a career in the equipment or event rental industry.

The financial assistance offered through the Employee Training Assistance Program covers only the cost of the training (travel, tool and supply expenses are not eligible). Assistance may be approved prior to completion of training, but funding will be disbursed following training completion and upon receipt of a certificate of completion.

For more information and to access the Employee Training Assistance Program application, go to or call ARA member services at 800-334-2177.

The third-quarter distribution deadline is Sept. 30.

Brock Huffstutler

Brock HuffstutlerBrock Huffstutler

Brock Huffstutler is the regional news editor for Rental Management. He writes and edits articles for ARA’s In Your Region quarterly regional newsletters, Rental Management, Rental Pulse and other special projects. Outside of work, he enjoys biking and spending time at the few remaining vintage record stores in the region.

Other articles by Brock Huffstutler
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