JLG creates virtual job-site experience

JLG Industries, McConnellsburg, Pa., an Oshkosh Corp. company, recently created “Access Your World,” an on-demand digital experience that showcases how JLG is elevating access in the areas of productivity, safety and technology through virtual job sites. The virtual job sites feature JLG® products and services across multiple applications and stages of construction.

“Customer interaction has changed in the wake of COVID-19, driving us to think differently about our approach to marketing,” said Jennifer Stiansen, director of marketing, JLG. “‘Access Your World’ is a unique, customer-focused virtual experience that allows visitors to explore and consume information about JLG products, services and technologies, however and wherever they prefer.”

In addition to featuring virtual job sites, the “Access Your World” event offers equipment owners and end-users the opportunity to view virtual walk-around videos, download product information and apps, view 3D hydraulic schematics, order parts, sign up for training, schedule meetings and ask questions of JLG experts, offering a mix of virtual and “person-to-person” interaction.

Participants also can access resources, such as JLG’s #DirectAccess, JLG Financial, JLG Gear and the JLG dealer locator, from within the environment. 

This highly interactive and dynamic experience will evolve over the next six months to include additional job sites that feature a variety of products and content for users to explore, the company says.

“This virtual environment was not designed to be a stop-and-go solution; rather, a start-and-grow experience that provides visitors the flexibility to attend, navigate and absorb content at any time, from anywhere, at their own pace,” said Stiansen.