The Home Depot Rental opens new locations

The Home Depot Rental, Fort Mill, S.C., recently opened 10 new rental centers and rental operations facilities. The Home Depot now offers large equipment, tools, trucks and trailer rentals at the following locations:

• Bainbridge, Ga.
• El Dorado, Ark.
• Helena, Mont.
• Palatka, Fla.
• West Bend, Wis.
• Conroe, Texas
• Lake Worth, Texas
• Mansfield, Texas

The company also is planning to open additional rental centers in 2020.

“Our business is evolving,” said Tony English, senior director, merchandising at The Home Depot Rental. “As we observe trends in our business — and industry — we identified an opportunity to map Rental Centers against markets in which there is a growing need. We’re constantly testing new ways to deliver a convenient rental experience and through these facilities we can do that across locations and regions.”

In addition to new rental centers, The Home Depot Rental also developed and launched a new concept in 2019 — rental operations facilities enabling rental equipment assortment expansion for Pro consumers. While not open to the public, these large equipment facilities enabled fleet growth in many new and larger equipment classes — such as 80-ft. boom lifts and 10,000-lbs. telehandlers — while also improving efficient fleet management which has allowed the business to better meet customers’ rental needs.

The first rental operations facility was introduced in the Greater New Orleans market late last year and was quickly followed by a second location in the Los Angeles market this spring. Together, they are laying the groundwork for future business success, the company says.

“Our expanded footprint and optimized fleet complements the dedicated in-market sales and rental support teams while also providing a streamlined rental experience that maximizes contractors’ time spent on site,” said Nathaniel Brookhouse, senior manager, sales and delivery.