Thompson Machinery, the exclusive Caterpillar dealer for Middle and West Tennessee and Northern Mississippi, and Inspire11, an Insight Enterprises company and one of the fastest-growing AI and business transformation consulting firms in the U.S., today announced the launch of Rentel (www.rentel.ai) — a decision intelligence platform purpose-built for the equipment rental industry. The platform is making its public debut at The ARA Show 2026 in Orlando, Florida, March 2–4.
Rentel transforms how equipment rental businesses make fleet decisions, replacing spreadsheets and gut instinct with real-time, AI-driven intelligence. The agentic platform predicts demand, optimizes fleet performance, and delivers clear, prioritized recommendations on what to buy, sell, move, or rent along with the projected business impact of every action, in dollars, utilization, and ROI.
A $65 Billion Industry Running on Instinct
Equipment rental is one of the largest and fastest-growing segments of the construction economy, yet fleet decisions — what to buy, where to move assets, when to sell — are still overwhelmingly made using historical reports, tribal knowledge, and manual analysis. The result: idle equipment, missed demand, and capital decisions that leave money on the table.
“Every rental company has data. Very few are using it to actually drive decisions,” said Mike Rattan, VP of Rental at Thompson Machinery. “We partnered with Inspire11 to build what didn’t exist in the market — a platform that turns our fleet data into a competitive advantage.”
Built by Industry Insiders. Engineered for the Field.
Rentel was co-developed through a deep partnership between Thompson Machinery and Inspire11, combining decades of equipment rental operations expertise with enterprise-grade AI engineering. Thompson Machinery, founded in 1944, operates one of the largest Cat Rentals fleets in the country across 13 locations. Inspire11, now part of Insight Enterprises (NASDAQ: NSIT), has been recognized by Inc. 5000 as one of America’s fastest-growing companies for five consecutive years and has delivered billions in measurable ROI for Fortune 1000 clients.
“This wasn’t built in a lab,” said Alban Mehmeti, Founder and CEO of Inspire11. “Rentel was designed alongside fleet operators, in the field, solving real problems. That’s what makes it different from every other analytics tool that’s been pitched to this industry.”
What Rentel Delivers
Rentel’s core capabilities include:
AI-Enabled Decision Intelligence Engine: Clear, predictive recommendations on what to buy, sell, move, or rent powered by fleet data and real-time market demand.
KPI-Linked Actions: Visibility into the business impact of every decision — in dollars, utilization, and performance — before action is taken.
Market Demand Mapping: External project data and heatmaps that align fleet positioning with where work is actually happening.
Scenario Modeling & Optimization: Tools to compare strategies, simulate outcomes, and move assets with precision across locations and timelines.
The platform is designed for dedicated rental firms, retail rental operations, hybrid fleet owners, construction support services, and OEM dealers and is built as modular, multi-tenant SaaS with secure, single-client instances.
Proven Results with Thompson Machinery Cat Rentals
Thompson Machinery Cat Rentals has been using Rentel to address inefficiencies across its extensive fleet. By leveraging Rentel’s predictive, AI-powered recommendations to optimize purchase, sale, and transfer decisions, Thompson has reduced idle inventory, increased utilization, and driven stronger financial returns all while enabling faster, more strategic decisions across the organization. The partnership was highlighted as a featured client success story during Insight Enterprises’ Q3 2025 earnings presentation.
See Rentel Live at The ARA Show 2026
Rentel will be demonstrating the platform live at The ARA Show 2026, the world’s largest equipment and event rental trade show, held at the Orange County Convention Center in Orlando, Florida, March 2–4, 2026. Attendees can experience the platform firsthand at booth #2182 or book a private demo in advance at www.rentel.ai.
About Rentel
Rentel is the decision intelligence platform that transforms how equipment rental businesses manage their fleets. By combining fleet data with real-time market demand signals, Rentel delivers predictive, KPI-linked recommendations that help rental companies buy smarter, sell at the right time, and position assets where they’ll generate the highest returns. Designed by rental industry insiders and world-class technologists. Learn more at www.rentel.ai.
About Thompson Machinery
Founded in Nashville in 1944, Thompson Machinery is the exclusive Caterpillar dealer for Middle and West Tennessee and Northern Mississippi. With 21 branch locations and one of the largest Cat Rentals fleets in the country, Thompson serves construction, forestry, mining, industrial, governmental, and agricultural operations. Guided by its mission of “Superior Services. Lasting Relationships. Stronger Communities.”, Thompson Machinery is committed to delivering exceptional value and supporting the communities it serves. Learn more at TMCat.com.
About Inspire11, an Insight Enterprises Company
Inspire11 is a business transformation and AI consulting firm, now part of Insight Enterprises (NASDAQ: NSIT), a Fortune 500 Solutions Integrator. Recognized by Inc. 5000 as one of America’s fastest-growing companies for five consecutive years, Inspire11 helps organizations reimagine what’s possible by uniting strategy, technology, and human-centered innovation to create lasting business impact. Learn more at www.inspire11.com.