Who?
Honda Power Sports & Products, a business unit of American Honda Motor Co., Inc., headquartered in Alpharetta, Georgia, markets a complete range of outdoor power equipment, including generators, lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and general-purpose engines for residential, commercial and rental applications. American Honda Motor Co., Inc., also is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States, conducting the sales, marketing and operational activities for these products through independent authorized Honda retail dealers.
What’s the News?
Honda Power Sports & Products powers into The ARA Show 2026, featuring the newest models in the Honda award-winning product lineup at booth #3421. Talk with Honda PS&P product experts, led by Ben Halsted, Coordinator—PR & Events, to explore how quiet, reliable, top-performing Honda models make jobs easier for customers, especially for rental applications.
Honda eGX—learn about what’s next for the company’s first advanced electric power unit, underscoring the Honda long-term commitment for scalable electrification and modular power solutions:
- battery evolution for the existing eGX 2.0 platform, highlighting development progress toward extended operating times: a 60 percent higher-capacity battery designed to support longer continuous operation and increased application flexibility.
- expansion plans for eGX lineup—eGX 4.0 and eGX 6.0—new model development addressing higher-output commercial and construction applications for the rental market.
Mobile Power Pack e: a concept spotlighting the Honda vision for electrified construction equipment while maintaining productivity, operator comfort and environmental responsibility:
- demonstrated via a Multiquip Whiteman Ride-on Trowel; highlights include zero exhaust emissions and significantly reduced noise; swappable battery architecture designed to achieve near-zero downtime and continuous operation on the jobsite; and reduced installed battery weight—improving equipment balance, handling and overall usability.
Honda GX Series—rugged, fuel-efficient and versatile gas-powered general-purpose engines:
- Honda iGX430: this all-new engine supports strong customer interest, incorporating smart fuel-injection for heavy-duty commercial and rental applications, providing enhanced ease-of-use, productivity and serviceability for OEM manufacturers and contractors; controller area network (CAN) integrates with equipment for seamless operation.
- Honda GX35, GXV390, GX690, iGX800 models.
- OEM Commercial Models on Display, powered by Honda GX Series engines.
Honda Power Equipment
- Honda Generators: the EU Super Quiet Series—the EU1000i, EU2200i, EU2200i Companion, EU3000iS, EU3200i (CARB Tier 4, 50 state) and EU7000iS (CARB Tier 4, 50 state) for more power and more convenience; the EG4000CL Economy Series; the EB5000X Industrial Series; and the EM6500SX Deluxe Series. Highlights include the Honda CO-MINDER®, an advanced carbon monoxide detection system, and the Honda My Bluetooth® Generator App.
- Honda Pumps: lightweight, general and multi-purpose, trash and submersible models, designed for the toughest tasks, moving liquids quickly, safely, quietly and easily. On display: Honda WX10T, WT30X, WH15XT, WB30X, WSP33, and WSP73AASL models.
Honda Powersports
- Select Honda Pioneer recreational / utility side-by-side vehicles and FourTrax ATVs; designed to help tackle the toughest tasks during the week and for enjoying off-road trails on the weekend, Honda powersports vehicles are built to perform under pressure and backed by Honda legendary reliability.
- Learn about the Honda Fleet Sales program and the exclusive benefits for qualified commercial customers and government agencies.
Want to Learn More?
Detailed news releases, technical specifications and visual assets for all Honda Power Sports & Products lines are available at hondanews.com. Additional product information can be sourced at honda.com.
Honda Power Sports & Products, a business unit of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including generators, lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and small, general-purpose engines for residential, commercial and rental applications. American Honda Motor Co., Inc., also is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States, conducting the sales, marketing and operational activities for these powersports products through independent authorized Honda retail dealers.
Honda is the world's largest manufacturer of engines for a diverse array of automotive, powersports, marine, aerospace and power equipment products. The company offers a complete line of small, general-purpose engines for industrial, commercial, rental industry, and consumer applications. Honda engines supply smooth and dependable power for thousands of different product applications including pressure washers, lawn mowers, rescue and construction equipment. Additionally, Honda engines are some of the quietest and easiest to start of their kind, even in harsh commercial and construction environments. Such attributes have made Honda engines the popular choice for original equipment manufacturers looking to add value to their own brands.
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