Genie will celebrate its 60th Anniversary in 2026 by showcasing innovations that demonstrate why they have been an industry leader for the last 60 years and will continue to be long into the future.
During The ARA Show, March 2-4 in Orlando, Florida, Genie will showcase new optional accessories as well as new digital solutions that increase productivity and add value for rental companies. Attendees can find Genie at Booth #2070.
Click here to access Genie’s ARA Press Kit.
Genie Recon Debuts at ARA
Genie Recon, Genie’s new reconditioning business, will make its public debut at ARA. Genie will feature a reconditioned S®-65 boom lift, providing customers with an opportunity to see the end results of the reconditioning process, which mirrors the same quality benchmarks applied to new equipment, delivering dependable outcomes every time.
Using Genie Genuine Parts and quality assurance processes, each machine undergoes detailed inspection, functional testing, and targeted upgrades to ensure like-new consistent performance, safety, and reliability. Every reconditioned unit is backed by a three-year warranty.
Genie S®-65 and S-85 telescopic boom lifts are now available as reconditioned units for customers in North America.
Digital Tools Simplify Service Support
Genie 360 service and support includes digital tools designed to give customers the flexibility to manage their service needs in ways that work for best for each company through the entire lifecycle of the equipment.
“Genie 360 digital initiatives are intended to make doing business easier for fleet owners by delivering intuitive and holistic aftermarket service and support,” said Dana Peters, Global Director, Digital Services, Genie. New features, including features that can be demoed at the ARA Show, continue to simplify, automate, and deliver predictive service.
Genie will continue to roll out new features through 2026 that build on these recent releases:
- Genie Serial Hub QR Codes. Introduced in 2025, QR Code decals, included on new machines, provide equipment-specific access to documentation, service history, and troubleshooting guides. QR code decals are also available as aftermarket parts and are retrofittable to any prior generation of Genie equipment.
- Genie Assist Chat Agent, an AI-powered support tool, provides real-time, context-aware assistance to operators, technicians, and rental partners—streamlining issue resolution and enhancing user experience. Now available in the mobile app, the Genie Assist chatbot responds to voice activation so technicians can access information hands-free.
Accessories Increase Productivity Safely
Several new boom and scissor lift accessories will be showcased at The ARA Show. Development of Lift Guard™ and Lift Tools™ accessories was guided by the goal of increasing operator awareness, encouraging proactive safety habits, and delivering user-friendly solutions.
- Lanyard Alert is designed to increase compliance with boom lift fall-arrest requirements.
- Zone Lighting increases perimeter awareness for scissor lift operators by projecting red laser boundary lines around the chassis, marking the work-zone perimeter.
- Integrated Access Deck provides an additional 19.5 inches of height inside a fully enclosed railing on micro scissors. The system easily folds out of the way when not in use to provide more platform workspace.
- The recently re-introduced Aircraft Protection Package helps prevent unintended contact between the machine and surrounding high-value, delicate assets where even minor contact could result in damage, delays or expensive repairs.
Genie Celebrates its 60th Anniversary
While focusing on future-forward innovations, Genie will honor its history by celebrating its 60th anniversary throughout 2026.
“This year we will celebrate an incredible milestone, Genie’s 60th anniversary. Genie’s leadership in the industry has been defined by a strong partnership with our customers, a relentless commitment to quality, and a continuous drive for innovation and improvement,” said Genie President Josh Gross. “We have a lot of exciting investments planned that will continue to drive us toward future success and industry leadership for the next 60 years, and beyond.”