ARA Privacy Policy

Thank you for visiting the Web site of the American Rental Association (“ARA”). Please read the following Privacy Policy Notice (“Notice”) carefully. All products and services on the ARA Web site, located at (the “Site”) are made available subject to this Notice.
Your use of the Site shall constitute your acceptance of this Notice and will constitute a legally binding agreement between yourself and the ARA.

Therefore, it is your responsibility to carefully read this Notice before using this Site and you may not use this Site if you do not consent to be bound by the Notice as set forth below.

Our Site is available to all visitors, although some content and features are restricted to ARA members. All products and services on this Site are made available subject to this Notice. By using the products and services, you agree, without limitation or qualification, to be bound by this Notice.

OUR COMMITMENT TO PRIVACY: We at ARA are very concerned about your privacy and assure you that we will do what is required of us to safeguard your protected information. We respect your privacy and we protect your information. Our privacy policy covers ARA and its Web sites. To better protect your privacy, we provide this Notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this Notice easy to find, we make it available on our home page and at every point where personally identifiable information may be requested.

THE INFORMATION WE COLLECT: This Notice applies to all information collected on or submitted to our Site. On some pages, you can order products, make requests and register to receive materials. This Site may contain forms for visitors to request information, products and services. These forms may ask for contact information (such as your phone number or e-mail address), unique identifiers (usually your ARA member business ID number), financial information (for example, your credit card number) or demographic information (for example, your location).

Contact information from these forms is used to provide the products, services or memberships that you request. Forms on our Site that request financial information do so in order to bill you for products or services ordered. Unique identifiers (specifically, your ARA business member ID number) are collected from Site visitors to verify the user’s identity for access to restricted content or features on the Site.

The types of personal information collected at these pages are: Name, Address, E-mail address, Phone number and Credit/Debit Card information.

SEND REQUEST FUNCTIONALITY: ARA may provide users of this site with the ability to send a request for rental reservation or information to a participating rental store (“Send Request Functionality”). ARA may choose, but is not obligated, to monitor the Send Request Functionality to assure proper working order and general customer satisfaction.

ARA MEMBERSHIP APPLICATIONS: You are sharing personally identifiable information, including your name, mailing address and contact information, with us when you join ARA or renew your ARA membership through our Site. ARA members are given an ARA business membership number and this member ID and password enables members to take advantage of restricted content and features on the ARA Site.

OTHER REGISTRATION: You may be asked for personal information when registering for specific services. For example, if you subscribe to Rental Management magazine and the e-mail newsletter RentalPulse, you may be asked to provide your e-mail and mailing address.

ONLINE PURCHASES: We also ask for personal information when you make a purchase using the ARA online store portion of the Site.

HOW WE USE INFORMATION: We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order. We use return e-mail addresses to answer the e-mail we receive. Such addresses are not used for any other purpose and are not shared with outside parties. You can register with our Site if you would like to receive updates on our new products and services. Information you submit on our Site will not be used for this purpose unless you fill out the registration form. We use non-identifying and aggregate information to better design our Site and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our Site and the demographic distribution of these individuals, but we would not disclose anything that could be used to identify those individuals. Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

OUR COMMITMENT TO DATA SECURITY: To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. While we cannot guarantee that loss, misuse or alternation to data will not occur, we take many precautions to prevent such unfortunate occurrences. Any other particularly sensitive information, such as your credit card number collected for a commerce transaction, is encrypted prior to transmission.

You are ultimately responsible for the security of your ARA business member ID and password. You may not share your ARA business member ID and password with colleagues or friends so they can access content or features on this ARA Site that are restricted to ARA members only. You should log out of your browser at the end of each computer session to ensure that others cannot access your personal information and correspondence, especially if you share a computer with someone else or are using a shared or common computer.

OUR COMMITMENT TO CHILDREN’S PRIVACY: Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under the age of 13 and no part of our Site is structured to attract anyone under 13.

HOW TO CORRECT YOUR INFORMATION: ARA business members have the following options for changing and modifying personal information that has been previously provided.

Visit, log into the “Member Only” area and click on “Update Your Information.”

Send mail to the following postal address: American Rental Association, 1900 19th Street, Moline, IL 61265, Attention: Member Services.

Call ARA Member Services: 800-334-2177

E-mail: To protect your privacy and security, we also will take reasonable steps to verify your identity before granting access or making corrections.


HOW TO CONTACT US: Should you have other questions or concerns about this Notice, please call us at 800-334-2177 or send us an e-mail at Alternatively, you may mail information to us at the following postal address: American Rental Association, 1900 19th Street, Moline, IL 61265.

OTHER WEB SITE LINKS: Our Web site contains links to other sites, which we provide as a convenience to you. If you choose to use the services provided on these other Web sites, you may be asked to provide personal information. We encourage you when you leave our site to read the privacy policies on those Web sites. Our privacy policy and statement applies to ARA Web sites only.

PRIVACY POLICY CHANGES: Material changes in the Notice of this Site will be posted on this page without other written, verbal or electronic communications.

Inquiries or concerns regarding this Notice or any other policies of this Site may be sent via e-mail to

Copyright © 2014 by The American Rental Association all rights reserved.